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I'm going to invent a new powder for men to put in their underwear to to control moisture and bacterial growth, and I'm going to call it Joc. I'll use very hunky, brawny men's men in the ads and each ad will feature a fleeting, almost subliminal image of a busty, half-naked, panting woman. lol

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Then once Joc is selling well, I'm starting an airline, and I'm calling it Allaire. We fly all airs! All air, everywhere!