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Back in the 70s, Nancy Walker, who was older and had hair dyed a rather unnatural shade of red, did a series of commercials for Bounty paper towels. Her character was not named Madge, it was Rosie, and she was supposed to to be the owner of Rosie's Diner, at which place spills were always taking place, spills which were promptly and cheerfully handled in a masterful manner by Bounty paper towels.

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Also, there was a series of commercials for Palmolive dishwashing liquid in which a woman would be sitting at the manicurist's desk, with her hands soaking in a liquid. The manicurist's name was Madge, and she would talk about how mild Palmolive was and then inform the woman, "You're soaking in it." Then the woman would always say in a horrified tone, "Dishwashing liquid?" and then Madge would say, "Relax. It's Palmolive."

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So I think that you're getting the two mixed up.