View Message

lol, you're right, Modestine does sound feminine hygienesque. I have a bunch of (amazingly awful) homemaker magazines from the 50's and 60's, and throughout them all are these soft-focus ads of women in ball gowns lounging in the woods or in parks and the only words that are on the ad are "Modess...BECAUSE" and sometimes "whisper". They are totally advertisements for pads that are trying not to be advertisements for pads. Terrific. Modestine...BECAUSE.