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'Names from books/films/tv' is a trend; young teens who saw the film are ten years older and naming babies now; the character is a prince in a very English book/film series so there's a vague 'aristocratic British' association there, and the -ian ending matches various other perceived-to-be-posh names that are popular, like Sebastian. And maybe some people like the sea association, although that's probably a lot weaker than all the other reasons.

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I dislike it. It's a media-inspired fad name with no name-history or layers to it (it wasn't used as a name before the book), and the sound doesn't appeal to me.