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I knew a man once who had been a DJ on campus radio (an Afrikaans-medium university, for what that's worth) when he was a student; not sure when that was but I think he was born in the mid-1960s. Anyway, he and the others decided out of the blue to play the Nelly The Elephant song, and it is catchy so they played it more than once, once they'd started. And the requests started coming in! He claimed that the national pop-rock radio station also picked up on it and gave it air time; I'd like to believe it, and why not?