The name was brought to public attention by Samuel A. Taylor's play Sabrina Fair (1953) and the movie adaptation Sabrina that followed it the next year. This is also the name of a comic book character, Sabrina the Teenage Witch, first introduced 1962 and with television adaptations in 1970-1974 and 1996-2003, both causing minor jumps in popularity. Another jump occurred in 1976, when it was used for a main character on the television series Charlie's Angels.
As an English name, it became popular due to the Fleetwood Mac song Rhiannon (1976), especially in the United Kingdom and Australia.
This is not the usual spelling in any of the Scandinavian languages (in Sweden and Denmark it is Freja and in Norway it is Frøja) but it is the common spelling of the goddess's name in English. In the 2000s it became popular in Britain.
It has only been commonly used as a given name since the 20th century, influenced by two plays featuring the character: William Butler Yeats' Deirdre (1907) and J. M. Synge's Deirdre of the Sorrows (1910).