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It's just an impression the name gives, along with some other names ending in -elle or -ella (eg Linelle, or Mayella). In the case of Luella, I think I also get this idea from the fact that it's assonant to Lula, which in "Breakfast at Tiffany's" turns out to be Holly Golightly's real name from when she had been a teen ager married to a much older man in a remote part of Texas. Maybe that's twisted and far-fetched, but this is the "idea" the name gives me...After all, taste and trashyness are both subjective notions.