It's not at all something I would choose - for many reasons, one of which is that it's a fabric conditioner here. But I know one, and she's just such a great person that I've grown to sort of like it. Her folks are from Ghana - I just looked it up and all of the Comforts born in England and Wales in the last 30-odd years have African last names, so maybe it was trendy over there for a while.